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Accelerate Your Growth, Innovation and Competitive Advantage

Through The Power Of Strategic Alliances & Partnerships


Become The Alliance Expert In Your Business

Alliance skills are rare in the business world.

By gaining the expertise this masterclass provides, you can enrich your business with new capabilities and proven methods for success,

...while also adding a highly valuable skillset to your professional profile.


Sönke Weerts

Jeremy Gréant

Frédéric Ollier
Illore Developpement

60%of CEOs recognize Alliances and Partnerships as a path to strategic growth,

...yet their typical failure rate is over 50%.

The Alliance & Partnerships Masterclass is a world class opportunity for you to improve your alliance skills so that you can accelerate out of the crisis and grow your business with strategic partnerships and a common alliance framework. 

The Alliance & Partnerships Masterclass Program will help you to increase your success rate to over 80%!

When you become a masterclass student, you get instant access to all the tools and methods you need to win complete control of your partner relationships, and overcome all your major alliance and partnership challenges.

This Masterclass will change the way you work with alliances & partnerships, forever.

Our masterclass is based on the skills and competencies that the Association of Strategic Alliance Professionals (ASAP) has found critical to the success of collaborative business relationships.

This masterclass guides you through the entire alliance lifecycle, covering elements such as..
  • Alliance-specific strategy
  • Analyzing and selecting partners
  • Building trust and creating value
  • Operational planning
  • Alliance structuring and execution
  • Launch and management
  • Transform, innovate, exit

Key benefits from attending the Alliance Masterclass include:

‚ėÜ You'll become a stellar Alliance professional and be able to skillfully drive your important Alliances & Partnerships opportunities.

‚ėÜ You will be able to increase your alliance & partnership success and help accelerate the growth and innovation opportunities for your company, demonstrating strong value for your organisation.

‚ėÜ "Alliances & Partnerships is the new leadership" and by attending the Alliance Masterclass you will gain new leadership skills to use throughout your career.

The value of this Masterclass lives on well beyond the day of the course itself, with access to a ready-made online global partnership community of like-minded professionals.

Erica Katsambis - Global Head of Strategic Alliances & Digital Partnerships, Three Mobile Group

The learning experience was wonderful. I found the combination of "homework," case studies, and class presentations to be very effective. The opportunity to learn from peers added to the impact of the course overall. It is one of the best-run online learning experiences I have attended.

Head of Alliance Management - Biotechnology Research Organisation

This training is very thorough and useful for Alliance Managers of all experience levels. It was interactive and engaging and gave me a great framework in which to build and foster strong partnerships.

Lisa Nicholas - Alliance Manager Coeo Ltd

Join the world’s only hands-on online Alliance training for Partnering Professionals and teams and get structured, tried-and-tested methods that will ensure you create and manage successful alliances and partnerships for your company.

We have already delivered this alliance training to more than 800 partnering professionals around the world, with the average participant satisfaction rating of 9.1 of 10.

What You Get

  • 3x Content-Packed Live Masterclass sessions hosted by industry leading experts, working through scenarios with typical challenges that help to clarify best practice approaches and tools – through interaction and experiential learning.
  • 2x 1-Hour group coaching calls as a follow up to the Alliance Masterclass to ensure learning implementation and answer your questions
  • eBooks, Worksheets and Template Resources: Key tools for applying proven methods and structures to any alliance type.
  • Free access to the Alliance Accelerator online learning platform
  • An exclusive invitation to join our private members only community - where the real learning and invaluable networking happens!

How It Works

This Alliances & Partnerships Masterclass will take place online, using Zoom video technology that allows us to present and discuss with you like in a live classroom. Scenario group work will be done by using virtual breakout rooms.

This will be a fully packed and intense class and hence we have split the Masterclass over 3 education sessions of 3 hours each.

In between the Masterclass sessions you will have time to apply the learning to your situation. Also you will have our unlimited support via email and in the Masterclass discussion group.

Enrolment Now Open!

For Masterclass Program Starting 30 October 2024

We only run this Masterclass a few times per year so that we can really
invest our time and energy into every intake.

Do not miss out on this opportunity to join our next live class

with lessons on 30 October and 12 and 28 November!


Alliance Masterclass


  • 3x 3-Hour Live Masterclass¬†Sessions (Invaluable)
  • 2x 1-Hour Group Coaching Calls (Value ‚ā¨1000)
  • Access to the¬†Alliance Accelerator online learning platform¬†(Value ‚ā¨1600)
  • eBooks, Worksheets and Template Resources¬†(Value ‚ā¨250)
  • Private members only community (Value Priceless!)
  • Certificate of program completion



Wellcome Bonus
worth ‚ā¨78!

Receive our eBook Bundle of essential reading for Alliance and Partnership professionals totally free, when you sign-up!

Special Bonus
worth ‚ā¨497

Get our comprehensive, step-by-step online course 'Creating Successful Partnerships' for free when you join our Masterclass. 


In every profession, in every work. You sometimes need to surface for a breath of air, get inspired and energized. Never stop learning and keep your mind open for new thoughts and ideas. The time I’ve spent with Anoop Nathwani and Peter Simoons was an investment, not just for the company by providing me the right tools, methods and mindset for successfully alliances. It was also an investment in myself, to focus on the “Why” and re-discover the passion of alliances work.

Roger Risdal – Strategic Alliances Manager, Adobe EMEA

This masterclass is the go-to place for anyone who needs to get all the theory, along with great practical advice, on how to start (and improve) your alliance model/strategy. 

Hit the ground running by attending this master class instead of spending ages on desktop researching the subject.

Abri Nel – Executive Officer: Digital, Capricorn Group

The Alliance Masterclass covers the entire alliance lifecycle, providing very useful and practical input for alliance managers at all levels. Beginners benefit a lot, professionals get inspiration and reassurance. The alliance training is interactive, participants profit from the vast experience of Peter and Anoop. Following the structured approach should make alliances/partnerships highly successful.

Dr. Johann Betz – VP Business Development & Strategic Alliances, AtoZ-CRO GmbH

We take an adaptive approach to learning in our masterclass sessions.

This allows us to dive deeper into the topics that are relevant to the circumstances that you and your fellow participants are facing.

Based on the unique composition of people in the online classroom, we discuss not only the tools and practices, but also the ‘soft elements’ of alliances – such as culture and behavior.

The workshop was an eye-opener for me. Not just the structure and work methods but mostly the wealth of experience used to reflect on your own situation and uncover areas for improvement.

Ryan Duffels, Global Partner Manager at Zebra Technologies Netherlands B.V.

For everyone engaged in partnerships, coalitions, networks or alliances, this Masterclass is a hands-on but thoroughly evidence-based training that provides wonderful opportunities to exchange ideas and showcase best practices.

Suzanne van Tilburg - Global Head F&A Networks Rabobank

Very useful alliance training – makes alliance managers of every level of experience think about how to do things better and with more systematic reflection.

Michael Kaschke, Alliance Director at Reckitt Benckiser

Join the hundreds of business professionals who have already gained tangible benefits from this alliance training!


We are Peter Simoons and Anoop Nathwani, recognized and seasoned Alliances & Partnerships professionals with decades of experience in building and managing Alliances and Partnerships with impact in the billions.

We understand the challenges you face as we have walked in your shoes and built and managed Alliances and Partnerships for a long time and at the highest level. Today we utilize our experience in helping you to do the same, so you can drive competitive advantage for your business. 

We practice what we preach: we both have our own company (Simoons & Company and Consortio Consulting) and Alliance Accelerator and the Alliance Masterclass are the results of an alliance between our two companies.


This workshop helps a lot to professionalize the Alliances team and create a common framework for everybody to use.

Tobias Nittel, Director Alliances at SAS Institute

Very experienced instructors with real-life experiences to share. The methodology and resources provided are really useful . A great class to attend for anyone interested to understand more about partnerships!

Eileen Koh - APAC Partner Marketing Lead at SAP Concur

This alliance training was very thorough, highly interactive and provided an excellent basis for my later success.

Ian Rothery, Managing Director at Fitch Solutions