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Is Your Company Ready To Experience The Power Of Strategic Alliances & Partnerships?


Is Your Company Ready To Experience The Power Of Strategic Alliances & Partnerships?


60% of CEOs recognize Alliances and Partnerships as a path to strategic growth, yet their typical failure rate is over 50%.

Holding an In-Company Alliance Masterclass Program in your business will help you to
 increase your success rate to over 80%!

The In-company Alliance Masterclass focuses on learning to apply the skills and tools that will help you to create and manage healthy alliances and partnerships, with increased results.

This is a highly effective way of forging and motivating alliance partnerships.

The Masterclass is a thorough session that spends time reviewing concepts and models related to alliance management. It also spends time discussing cross-industry case scenarios.

The aim is to keep the Masterclass as practical as possible. This way the learnings can be applied to the participant’s work almost immediately. We also aim to integrate discussion of the participant’s alliances, wherever possible.

 As masterclass students, your team gets instant access to all the tools and methods they need to win complete control of your partner relationships, and overcome all your major alliance and partnership challenges.

Key benefits from holding an In-Company Alliance Masterclass in your business include:

☆ Your team will become stellar Alliance professionals and be able to skillfully drive your important Alliances & Partnerships opportunities.

☆ Your team will be able to increase your alliance & partnership success and help accelerate the growth and innovation opportunities for your company, demonstrating strong value for your organisation.

☆ "Alliances & Partnerships is the new leadership" and by attending the Alliance Masterclass your team will gain new leadership skills to use throughout your business.

The value of this Masterclass lives on well beyond the day of the course itself, with access to a ready-made online global partnership community of like-minded professionals.

Erica Katsambis - Global Head of Strategic Alliances & Digital Partnerships, Three Mobile Group

The Alliance Masterclass was well received by the Partnering professionals at Nintex EMEA. The tools and case studies that we worked through really helped our Partner Managers. A very impactful masterclass!

Glen Wilson, Snr. Director EMEA Regional Sales at Nintex

This training is very thorough and useful for Alliance Managers of all experience levels. It was interactive and engaging and gave me a great framework in which to build and foster strong partnerships.

Lisa Nicholas - Alliance Manager Coeo Ltd

A Typical In-Company Alliance Masterclass Outline

Throughout the day, we will discuss tools, best practices, culture and behaviour (the latter being the so-called “soft elements” of alliances).

This will enable your team to apply their learnings directly to their work in managing partners for immediate improvement in alliance performance.

Additionally, the class delivers the following:

  • Promotes experiential learning by focusing on the application of skills and knowledge in case scenario class exercises
  • Provides a common vocabulary and glossary of terms as commonly used in the profession
  • Integrates your experience into the course through discussion and application of Masterclass learnings

This outline covers the full alliance lifecycle.

It allows ample room for extensive discussion to delve deeper into the topics that are relevant to the participants.

Interactive And Problem Solving

We designed this Masterclass as an interactive format, so that participants apply best practices and principles to alliance management situations.

That way they choose the best course of action when solving a difficult situation.

Its focus is very much on team problem solving, within the context of case study scenarios, stimulating the situations that alliance managers face every day and challenging participants to apply their knowledge to those situations.

Tools Provided

  • Scenarios – We built the course around experiential scenario learning. We will review concepts and tools. Much of the learning comes from interaction with your teammates in solving issues presented in these scenarios. Scenarios represent multiple industry examples, but the learnings can be applied across all industries and alliance types.
  • Worksheets and Templates – Many tools are provided within the context of the Masterclass’ materials.

Who is the In-Company Alliance Masterclass Designed For?


This In-Company Alliance Masterclass is especially designed for alliance and business managers who are involved in the decision-making process of forming and managing alliances.

Previous Masterclass Participants

The managerial levels of previous Masterclass participants include*:
  • Directors and VP’s of alliances
  • General Managers
  • Operations Managers
  • Operational planning
  • Alliance Managers
  • Marketing Managers
  • Business Owners

*not limited to.

In every profession, in every work. You sometimes need to surface for a breath of air, get inspired and energized. Never stop learning and keep your mind open for new thoughts and ideas. The time I’ve spent with Anoop Nathwani and Peter Simoons was an investment, not just for the company by providing me the right tools, methods and mindset for successfully alliances. It was also an investment in myself, to focus on the “Why” and re-discover the passion of alliances work.

Roger Risdal – Strategic Alliances Manager, Adobe EMEA

This masterclass is the go-to place for anyone who needs to get all the theory, along with great practical advice, on how to start (and improve) your alliance model/strategy. 

Hit the ground running by attending this master class instead of spending ages on desktop researching the subject.

Abri Nel – Executive Officer: Digital, Capricorn Group

The Alliance Masterclass covers the entire alliance lifecycle, providing very useful and practical input for alliance managers at all levels. Beginners benefit a lot, professionals get inspiration and reassurance. The alliance training is interactive, participants profit from the vast experience of Peter and Anoop. Following the structured approach should make alliances/partnerships highly successful.

Dr. Johann Betz – VP Business Development & Strategic Alliances, AtoZ-CRO GmbH

We take an adaptive approach to learning in our masterclass sessions.

This allows us to dive deeper into the topics that are relevant to the circumstances that you and your fellow participants are facing.

Based on the unique composition of people in the online classroom, we discuss not only the tools and practices, but also the ‘soft elements’ of alliances – such as culture and behavior.

Alliance Skills Are Rare In The Business World

By gaining the expertise this masterclass provides, your team will enrich your business with new capabilities and proven methods for success.


Watch the video and hear what Paul Taylor, Head of Strategic Alliances at KONE thought of the 2-day workshop we delivered at his Head Office.

Book a call with us now and have an informal chat about how your busines can benefit from this alliance training.



We are Peter Simoons and Anoop Nathwani, recognized and seasoned Alliances & Partnerships professionals with decades of experience in building and managing Alliances and Partnerships with impact in the billions.

We understand the challenges you face as we have walked in your shoes and built and managed Alliances and Partnerships for a long time and at the highest level. Today we utilize our experience in helping you to do the same, so you can drive competitive advantage for your business. 

We practice what we preach: we both have our own company (Simoons & Company and Consortio Consulting) and Alliance Accelerator and the Alliance Masterclass are the results of an alliance between our two companies.

This workshop helps a lot to professionalize the Alliances team and create a common framework for everybody to use.

Tobias Nittel, Director Alliances at SAS Institute

Very experienced instructors with real-life experiences to share. The methodology and resources provided are really useful . A great class to attend for anyone interested to understand more about partnerships!

Eileen Koh - APAC Partner Marketing Lead at SAP Concur

This alliance training was very thorough, highly interactive and provided an excellent basis for my later success.

Ian Rothery, Managing Director at Fitch Solutions