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Meet Peter & Anoop

The Partnership Behind Alliance Accelerator



Executive coach and alliances mentor Peter Simoons helps people and companies to make their business collaborations work. Peter is leveraging his decades of experience with collaborative work and his natural instinct for bridging connections to support his clients. His style is pragmatic yet intuitive and he aims to keep his work with clients practical in such a way that he helps you to find practical solutions that you can apply immediately in your work and that will lead to results quickly.

Throughout his three-decade long career, Peter has held managerial roles with various companies in the Netherlands. In 2001, he turned his focus towards alliances, taking on the role of Global Client Executive Healthcare with IBM before moving into the Alliance Executive position, where he was responsible for developing and managing global alliances with Royal Philips and NXP Semiconductors.

Peter was President of the Association of Strategic Alliance Professionals (Benelux) from 2008 to 2013 and later co-founded The Alliance Roundtable and Alliance Accelerator. He’s been working as an executive coach and alliances mentor since 2010.

Over the past decade as an independent coach and alliances mentor, Peter has been involved with many internationally oriented organizations to help them make their business collaborations work. These engagements included one on one guidance and facilitating alliance masterclasses, as well as the coaching of executive committees, joint venture boards and bringing back together cross organizational alliance teams.

Peter’s clients included organizations such as Airbus Defence & Space, DSM, Reckitt Benckiser, MedinCell, BioNTech, Dermira Inc, Chemelot InSciTe, Royal Philips, Micro Focus, World Waternet, Jazz Pharmaceuticals, Genmab, MANN+HUMMEL Group, Siemens Building Technologies, DSM-Niaga and Maastricht University.


As a recognised authority in Strategic Partnerships and Alliances worth over a billion in total impact, Anoop Nathwani has been a catalyst for transformative change and improvement in high-profile, global partnerships, bringing alliance best practices to multiple business areas.

He can contain costs while strategically utilizing partnerships and resources to create the largest top and bottom line impacts – all while meeting your long-term goals.

Proven thought leadership that expands the ability of the delivery organisation is one of Anoop's primary contributions, making him a continuous source of inventive approaches to business transformation.

He is known for his global expertise of integrating cultures and teams to deliver excellence, while creating incomparable standards and solutions.

​Anoop is a highly entrepreneurial and business centric Senior Alliances and Partnerships professional, with over 25 years of professional experience in this area.

He has extensive experience in developing and driving ground breaking strategic business development initiatives through the establishment & development of global strategic alliances.

Anoop's experience spans a number of industry verticals, and particularly 15 years in the Telecommunications sector with companies such as Vodafone, Hutchison and Nokia to name a few, both at a strategy/thought leadership level (including driving best practices and centre of excellences for Nokia globally), as well as at an operational and execution level.

Anoop is also a co-author of a published strategy paper on the impact of motivations on Alliances, a topic that has not been covered before. He was also the past President of ASAP UK (ASAP is the only professional body in the world for Strategic Alliance professionals).

Free Partner Assessment PDF And Interactive Tool For Alliance Professionals

Learn how to successfully assess partner compatibility to ensure powerful strategic alliances and partnerships.

Download this FREE comprehensive PDF & online tool today and:
  • Understand the three most important elements to focus on when assessing a potential partner
  • Gain clarity around the vision and goals of your partnership objective
  • Understand the driving force for synergy and innovation in a successful partnership

When creating alliances and partnerships, it is important to look at partner fit and compatibility, meaning that it is about who we are and how we operate and whether that fits with who your partner is and how they operate.

The purpose of partner assessment is to find the right compatibility and to identify the differences, so that you ensure the greatest chance of success and longevity in your partnerships. 

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